Real Estate Marketing Use Your Website and Online Presence

Real Estate Marketing

Real estate is all about searching for buyers, right? If you’re selling your home, then you should make sure that everyone who might be interested sees it. So how can you sell more homes? By marketing your property and showing people what kind of place it is. The best way to do so is by implementing a real estate marketing strategy that will bring buyers through the front door. How can you grow your business if you’re not willing to spend money on advertising or paying agents to work for you? You need ways to get leads for at least 30% of the people who visit your website without buying anything from you first. Marketing yourself in an effective way doesn’t have to cost a lot of money either, as long as you approach things logically and keep costs low.

Start with a strong online presence using real estate marketing

Real estate marketing is integral to your success in an online presence. Real estate agents have a lot of reasons to be proud of their websites, but it’s hard for them to fully convince potential clients to visit.

A website that’s cluttered, outdated, and not mobile-friendly will prevent a large percentage of interested parties from even seeing what your business has to offer.

You want your site to be clear and easy to navigate, like a well-designed guidebook. Your site needs to show potential clients what kind of place you live in, what you do, and why they should choose you as their real estate agent. And, even more importantly, you need to be able to tell them how to contact you and engage with you online. Furthermore, implement in real estate marketing. 

Create an effective website

When agents are setting up their websites, they have a chance to really set themselves apart from the competition. This is an opportunity to tell a unique story about your business and make a lasting impression on potential clients.

You want to make it clear on your website and in the marketing materials that you are different than other real estate agents, and what sets you apart from the competition.

It’s also important you choose a look and feel for your website that makes it easily recognizable as yours. Moreover, your website is integral to your real estate marketing strategy.  

Real Estate Marketing Educate potential homebuyers on your market

From the moment people visit your website and read about your market, you have the opportunity to make a lasting impression on them. It’s important to show potential clients that you know about your market and that you’re an expert in selling homes in that area.

You want to show people that you understand your local market and that you can offer them something that other real estate agents can’t. Maybe it’s your unique approach to marketing or a different approach to a problem that seems to be common in your area. There’s always something you can do to set yourself apart.

 Establish a consistent communication strategy with your audience

You want to build up a relationship with your potential clients, and you can do so by responding to their inquiries and leads on a consistent basis.

This can be done through your real estate marketing by using email marketing, lead magnet pages, and a website.

You also want to be sure to respond to comments and questions on your website as often as you can. It’s important that you’re there in the moment, listening to your potential customers. When someone asks a question or makes a comment, you want to respond to it as soon as possible so that you can continue building that relationship.

Don’t be afraid to ask for feedback from people interested in your property

One of the best ways to get feedback from potential clients is to ask them to write you a review. There are multiple platforms that make it easy for you to collect reviews and reviews can help boost your overall online presence.

When you ask for reviews, be sure to be specific about what you’d like to hear about.

For example, you might say something like, “We’d love to hear what you thought of the condition of the property, what your needs were while staying there, and if you had any issues with the listing agent.”


Real estate marketing is all about creating a connection with potential customers. You need to be there for them at every step of their buying process, and you have to be able to tell your story in an engaging way.

If you want to increase the number of homes you close, you need to make sure your real estate marketing is as effective as possible. By starting with a strong online presence, creating an effective website, and consistent communication strategy with your audience, you’ll be well on your way to growing your business. Real estate marketing isn’t easy, but it doesn’t have to be expensive, either.

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Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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