Restaurant Marketing to Increase Your Sales

Restaurant marketing is the process of attracting and keeping customers. Just like any other business, you need effective strategies to stay afloat in the cutthroat competition. From table-by-table sales to marketing strategies that drive web traffic and social media engagement, these tactics are essential if you want to succeed in today’s restaurant market. Here are the three rules of restaurant marketing that will help you increase your sales.

Restaurant Marketing Creates a Sense of Urgency

Restaurants can’t compete with fast-food chains on price. But there is plenty of space for brands that are able to create a sense of urgency around their offerings. Consumers are often looking for something different something fresh and new and brands that are able to create a sense of urgency is in a better position to succeed. The restaurant industry is highly competitive, and consumers are drawn to brands that are able to create a sense of urgency around their offerings.

This means the brands with the most relevant and timely news are likely to walk away with the most sales.

Build a community

A restaurant’s most loyal customers are its regulars. These are the people who know exactly how much they should tip, how they like their food, and what time they want to eat. Given that these loyal customers form the core of your business, you need to do everything you can to make them feel like part of your team. Create relationships with your regulars and encourage them to post positive online reviews. Send out thank-you cards after big orders. You don’t have to be a hand-holding service even if your regulars order at the same time, and you don’t have to send a note to each customer but showing that you care about these customers is the best way to build a sense of community.

Offer great value

Restaurants are often in the business of delivering food at a price. However, consumers are becoming more and more discerning about the quality of the products they buy and the price points at which they do so. If you want to stand out from the crowd, you need to offer something of great value. It could be freebies like free drinks or food samples or special deals that get you more food or drinks at a lower price. Whatever it is, make sure your specials are specific to your target audience.

Bottom line

The bottom line is that if you want to increase your sales, you need to tweak your marketing strategies. Here are three rules of restaurant marketing that will help you get there.


The best marketing strategies in any industry are the ones that are meant to turn new customers into loyal customers.

That’s the nature of the business, and you need to tap into this by using the three rules of restaurant marketing outlined above.

If you really want to succeed in the restaurant marketing world, you need to be thoughtful about the way you market your restaurant. You don’t want to just throw some posters on a wall or put up a few flyers on tables. You need to think about strategies like table-by-table sales, building a community, and offering great value to ensure you make the most of your limited resources.

These restaurant marketing strategies will require a lot of time and effort, but they can be extremely rewarding if you’re successful. The best way to get started is by assessing where you are currently marketing your restaurant and making some adjustments to ensure you’re doing everything you can to boost sales.

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Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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