International SEO Suggestions

International search engine optimization involves optimizing your website for the search engines can identify the countries you wish to reach. International SEO helps you rank your site for a particular country using preferred keywords in different languages.  Some global brands have only one site, using subfolders for their multilingual or multi-regional content.
Server location has significant influence on your rankings because of the server performance. Have the server in the host country because it is faster for the website. The more distant the server, the slower the site speed and will impact the user experience. Some International SEO companies use Google translation for the user to choose the language.  Do not use Google translation for international SEO.  Others, have pages translated in different languages and have the pages programmed by so that when IP comes up from different country, the language of that country shows up.  Pay for translators, which is the best way.  The premise of high quality back links still apply with well written content.  Also, know the local engines in the host countries.  Local engines get you back links as well.  Citations come into play as well.  Responsive design is also the key.  



Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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