How Artificial Intelligence Impacts SEO

Artificial Intelligence is the concept of machines being able to carry out tasks in a way that humans consider smart. Artificial intelligence is the ability of a computer to perform a task by itself without human input. The goal of Artificial Intelligence is the development of computers that are able to do things normally done by people. AI utilizes user experience, big data, and machine learning to produce results that meet user needs.

Artificial intelligence allows search engines, such as Google and Microsoft, to learn more about search queries. Google’s RankBrain,and Microsoft’s RankNet AI tool used to connect the right information to the right people. Google is working on artificial intelligence (AI) to read your content. It can tell when your content is poor. Visitors reading can tell poorly written content and will click away. AI will affect the sites using black hat SEO tactics.

For SEO, content is the king. You need to focus on users centric quality content, earning high-quality backlinks,and proper on page SEO. Continue to write content that is well-written, relevant to the subject matter that you optimize a search and is fresh for readers. Create youtube videos and visual content. Search engines are learning to know what a video,audio clip and image is about. Moreover, SEO is moving towards user engagement data.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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