Website Redesign is a Necessity

Is your website design outdated? Is your website responsive? Is the content on your website current?

In deciding to do a redesign, review your stats to give you a baseline at where your traffic is currently. If your website has high bounce rates, few leads and sales, redesigning your website is a good idea. Broken links on website clearly illustrate that your website is dated and needs a redesign. In addition, look at the design to see if the look is outdated. When your website is not effective anymore, it is time for a redesign. Your website needs to make a strong impression to the visitor. Often times, you need a website in order to communicate with visitors on your site and ultimately improving your sales. The website needs to be easy to navigate and user friendly. Also, the links on the website should be working.

If your website is not responsive, it is time to make the website responsive. A responsive website automatically changes to fit the device that the user is using. Users expect the same experience on mobile as on the desktop. According to ComScore, desktop is relatively flat in total engagement, it is losing share to mobile, which now accounts for 65% of digital media time spent.

A prospect will search the web to solve a problem. Your content should be engaging and personalized to the visitor, including containing keywords and a call to action to move the visitor down the desired path. Engaging content is content that informs, entertains, and adds value. Relevant content to your audience that helps visitors with an issue they currently have. Use content that describes a problem and comes up with a solution. Incorporate a video that shows a problem and a solution. Create video testimonials of your customers in how your product and service helped a customer achieve their results. Moreover, develop a case study to help users see how your product or service will help them reach their desired results. Furthermore, by adding a blog it adds fresh content for the user and the search engines love fresh content.

The time is now to make your website aesthetically beautiful, website responsive and update content.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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