Business Needs Apps


Are you looking to improve your customer engagement? Are you looking to build a brand? Are you looking to improve your customer loyalty.

Mobile apps play an important role to your business marketing strategy. Regardless of a business size, all businesses need mobile apps. If you do not have an app for your business, time to develop one. According to a Gallup poll, almost 90 percent of mobile phone time is devoted to using apps. The report also states that Americans spend more time using their mobile phones than watching TV. A survey by Clutch reports that 42% of small businesses have a mobile app, and 30% plan to build one in the future. Users enjoy the convenience of apps, which they can download and use on their mobile phones. In addition, users pretty much carry their phones with them wherever they go.

When developing your mobile app, come up with a purpose of the mobile app. Mobile app purpose can be to provide utility or value to users. Another purpose of a mobile app is a solution to a problem that does not exist on other web properties. A mobile app can build a brand, improve customer engagement and customer loyalty. Mobile apps have the capability to keep track of rewards points, send push notifications on discounts and new products. Personalization is also important on mobile apps. Personalization can be demographics, behaviors that users take in the app. Therefore, implement a mobile app into your business strategy.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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