Mobile An Important Channel


Mobile is an important channel that has changed everything. It has revolutionized the way people communicaticate with each other. Mobile is the world’s most personal and important communications channel. Globally, mobile drives the most traffic.

A mobile phone is an omnichannel device. According to Forbes, 91 percent of smartphone users keep their phones within arm’s reach. Consumers carry their mobile phone wherever they go. People use their mobile device to search and find a local business. When a mobile user is ready to buy, a superior mobile experience makes the decision easy.

Mobile marketing is profitable and so do not ignore it. Businesses need to align digital experiences with the behaviors that mobile users expect. Digital marketing channels have leveled the playing field more than ever. By utilizing online marketing channels, it tends to be better targeted than traditional advertising. In digital advertising, you pay only by reaching people interested in your product or service. A majority of money spent on digital advertising is targeted towards mobile. Furthermore, consumers are more likely to recommend and buy from a business that delivers a better mobile experience than the competition.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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