Why Googling Your Name Method Big Money

Why Googling Your Name Method Big Money

I Was Googled

It was simply the other day that an old good friend of mine got in touch with me by Googling my first and last name. He found all sorts of posts, which mentioned my name, including my own website as # 1.

Googling Your Name is Money in Your Pocket

This advised me of a customer I had who was no place to be seen when you Googled their name. This was a big problem considering that they were 100% referrals and many people looked for their business name on the Internet to discover their site. It took 2 months for them to begin appearing, but when they did, it was a HUGE money maker for them. Potential clients who had actually been referred were lastly able to find them.

In the pursuit of optimizing a website for specific keywords, numerous businesses forget to enhance their own company name.

The Proof is in the Pudding

A recent research study by Nielsen recommends that when web users understand the name of a site, they choose to enter a domain name in the search box of Google or Yahoo, rather than typing a domain name into the web browser bar.

What does this tell you? Well, it states that if somebody has become aware of your business, they are either going to key in your website name or your domain name into the search box and your site better be all set and waiting at the top of the search engines.

Do YOU show up when your name or company name is Googled?

Here’s How You Do It

To online search engines enhance the SEO your company name on your site, here are some suggestions. This is not an extensive list of all that you can do, but it is adequate to get you began.

Choose one page on your site to optimize for your company name. It may be your Home page, Contact Us page, or About page. I recommend your About page it appears that it is easier and much better to talk about you on that page than on any other page. Conversely, the Home page should be everything about them what is In It for me, and not about you.

Add your company name to the ALT tags where possible. ALT tags are the tags that are linked to the images of your website. Search engines do not index images, so any text on your website that remains in the form of an image will not get indexed. The online search engine read the text and the keywords in the ALT tags instead.

Add your company name to your Meta Tags: specifically, Meta titles, Meta descriptions, and Meta keywords.

A recent study showed that just 34% of Web website owners understood enough to include an easy keyword Meta tag on their site. For that reason, if you include a keyword and properly enhance the rest of your page, you will be doing more than 66% of website owners. Of the 34% of owners who do add Meta information, numerous forget to include their company name in the titles, descriptions, and keywords! They just remember to add keywords related to their products/services. If you remember to do this, think just how much even more ahead you will be.

Add your business name as a keyword to your picked page’s body and work it into the content at least 3-4 times. Attempt to position it one time nearer to the top of the page body. Repeat your company name at the start and end of your paragraphs and near completion of the body.

With that method, search engines won’t make any errors about the material considering that your business name is utilized repetitively and throughout the material.

Where possible, include your company name within your hyperlinks. For example on the Home page, you could consist of the words “Contact Company Name” within the link copy instead of just “Contact Us “.

Finally, be patient. With these actions and ONLY these steps, I assisted one company go from not showing up on Google at all, to # 1 in Google for their company name. Click Here To Learn More


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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