Often we are asked, should I use Adwords? The answer depends on your business model and cash flow. A successful local business model may fail when applied nationally. With AdWords, advertisers are willing to break even or lose money on the initial investment because the Internet users are looking for their products. If your company is conservative with your cash flow, you maybe losing money with Adwords. Advertisers must have the cash to go...

Mobile advertising is a powerful way to advertise because mobile devices are used by business people and regular consumers. According to a tech panelist, mobile advertising is three to five times more effective than online advertising. Consumers browse the internet for news and information. In addition, consumers use their mobile devices to go on social networking sites such as Facebook,Tweeter, and share pictures. More consumers are using...

Whenever you search Google for some type of business near a certain area, not only does it query its usual web results and AdWords database, it also queries its Google Local database. Google’s Local Business Center Listings are the information that appears when someone search Google, Google Maps, Mobile, or Google 411. And that information, which can fill the same purpose of an ad, is absolutely free. You may be wondering why Google...

In our previous blog posts, we discussed search engine optimization.   Search Engine Optimization is a long-term process.    A great online marketing method to use in combination with search engine optimization is pay per click advertising. Pay per click advertising is a search engine marketing method used to increase traffic to your web site and increase return on investment. According to the research firm eMarketer Inc., Google...