Archive for category Pay Per Click Advertising

Mobile Advertising is an Effective Way to Advertise

Posted by Kevin in Mobile Advertising, Pay Per Click Advertising on January 25th, 2010

Mobile advertising is a powerful way to advertise because mobile devices are used by business people and regular consumers. According to a tech panelist, mobile advertising is three to five times more effective than online advertising. Consumers browse the internet for news and information. In addition, consumers use their mobile devices to go on social networking sites such as Facebook,Tweeter, and share pictures.

More consumers are using mobile devices for the holidays to find deals. According to Deloitte LLC, nearly one in five consumers are expected to use their mobile phones to assist with holiday spending. 55% of consumers planned to find store locations, 45% research prices, 40% find product information, 32% get discounts and coupons while 31% read reviews. More importantly, one in four shoppers expected to make a purchase with a mobile phone. Furthermore, the time time is now to start utilizing mobile ads in your marketing program.

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Google Business Center & Google Local (Better than the Phone Book)

Posted by Cory in Marketing, Pay Per Click Advertising on August 4th, 2009

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Whenever you search Google for some type of business near a certain area, not only does it query its usual web results and AdWords database, it also queries its Google Local database.

Google’s Local Business Center Listings are the information that appears when someone search Google, Google Maps, Mobile, or Google 411. And that information, which can fill the same purpose of an ad, is absolutely free.

You may be wondering why Google gives this away for free? When asked this question, John Hanke, president of Google Earth, responded “It makes our search results more accurate.” Google’s goal, Hanke explained, is to be the source of people’s information. To do that, Google needs reliable data.

If you are like many businesses, you may be paying a hefty price for an ad in yellow pages. But if someone uses Google/Google Maps, or calls 800-GOOG411 for information instead of the Yellow pages (and ask anyone under 35 when the last time they used Yellow Pages was), they may find the name of your company, a little bit of info, and next to it, the words “More Info.” Google gathers as much as they can about business from many sources, but that information may be inaccurate or out of date.

If your information is displayed in Google Local already, why not take control of it? And if not, why not get your information up there?

To start, go to www.google.com/localbusinesscenter. “Claim your listing if your business is listed or add it if not. To confirm that you are actually the business owner, Google with either call you or send you a postcard (you get to choose which). You’ll be given a PIN number (write it down) and then can edit your company information.

You can choose a number of categories to describe your listing and make it more likely for searchers to find you. If your a graphic designer, you might choose categories such as “graphic designer,” “web designer,” “marketing collateral.”

We would recommend at least every business owner add at least this basic amount of information. You can also add photos (of logos, products, services, your datacenter, etc), coupons, products, services, etc.

Google’s Business Center provides you with a dashboard to see how people are finding your listing. It shows where people are coming from – figuratively, and literally. You can see which keywords people use to locate you, and where they are searching from geographically.

This services is almost getting a free AdWords ad, so take advantage of it ASAP.

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Pay Per Click Advertising: A Great Way to Advertise

Posted by Kevin in Pay Per Click Advertising on July 27th, 2009

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In our previous blog posts, we discussed search engine optimization.   Search Engine Optimization is a long-term process.    A great online marketing method to use in combination with search engine optimization is pay per click advertising. Pay per click advertising is a search engine marketing method used to increase traffic to your web site and increase return on investment.

According to the research firm eMarketer Inc., Google already holds about 75 percent of the $11 billion search advertising market in the United States, with Yahoo! in a distant second at 9 percent,

Pay per click marketing you can either do yourself or hire a company to do it for you.   By doing yourself, allow for a learning curve and visit http://www.google.com/adwords/learningcenter/. If you hire a search engine marketing company, find out their experience level in the program.Find out what the search engine marketing company offers and their plans with your account.

How do you generate immediate traffic to your website, and increase marketing ROI? The answer is pay per click advertising. Pay Per Click Marketing is Recession Proof. Pay per click advertising such as Google Adwords is the most efficient return on investment. According to Google Adwords, each month approximately 80% of Internet users in the United States and hundreds of millions more worldwide view Adwords ads. The marketer can change campaigns, ads, add keywords very quickly as opposed to traditional marketing. The process is based on quality, relevancy, click through rate, keyword performance, landing page load time, and bidding. For instance, by improving your quality score, it reduces the minimum bids and ad rank goes up.

Pay per click marketing such as Google Adwords is the most cost effective in a recession because the advertiser sets the daily budget, target the ads regionally or nationally. For instance Google Adwords allows the advertiser to pick the time of the day to run the ads. The pay per click is flexible because you make changes and the changes can be up within 15 minutes. Pay per click marketing programs allows marketers to choose what to spend.   The advertiser is only charged when someone clicks on the ads.

Pay per click advertising is easier to measure results and the leads are better than traditional marketing.  People on the web are searching for your specific products and services so the leads are more relevant.  In addition, there is code from Google Analytics that you put in the body of each web page that shows your performance.  Traditional marketing is for a general audience and not all of the audience is interested in your products or services.  In addition, it is harder to measure the results from traditional marketing.  Traditional marketing is more expensive.  For example, a New Haven Yellow Page Ad Full Page Full Color costs $31,176 a year.  Do you think that it is worth spending on the Yellow Pages?   How many of you use the phone book?  The amount of money for the Yellow Pages would be better off spent on your web site and your pay per click advertising.  Moreover, Pay per click marketing generates immediate traffic to your website, and increases return on investment.

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