For those of you who advertise on Google Adwords and cannot see your ads, see below for suggestions: 1. Use the Ads Diagnostic Tool: This tool can help explain why your ads may not be appearing. You can find detailed explanations of these reasons and solutions at Ads Diagnostic Tool Information. Access this tool by via the ‘Tools’ tab or view the results directly in the ‘Keywords tab’ under the main...

Often times people ask me whether they should advertise on the content network of Google Adwords? People tell me that when they do it by themselves, the content network produces poor results. So most likely, you will get lower click rates and less traffic using the content network than the search network. This makes sense because people coming through the content network were not searching for your product. So some people think the...

Customers ask me which is the best position for Google Adwords Ad? In considering your return on investment (ROI) for pay per click keyword campaigns, competing for the top spot could be a big mistake. Why? The higher you are on the page, the more clicks that you receive. Unfortunaltely, you will receive clicks from someone who is indecisive about purchasing your product or service. This will exhaust your budget faster thus lowering...

Often we are asked, should I use Adwords? The answer depends on your business model and cash flow. A successful local business model may fail when applied nationally. With AdWords, advertisers are willing to break even or lose money on the initial investment because the Internet users are looking for their products. If your company is conservative with your cash flow, you maybe losing money with Adwords. Advertisers must have the cash to go...

Mobile advertising is a powerful way to advertise because mobile devices are used by business people and regular consumers. According to a tech panelist, mobile advertising is three to five times more effective than online advertising. Consumers browse the internet for news and information. In addition, consumers use their mobile devices to go on social networking sites such as Facebook,Tweeter, and share pictures. More consumers are using...

Whenever you search Google for some type of business near a certain area, not only does it query its usual web results and AdWords database, it also queries its Google Local database. Google’s Local Business Center Listings are the information that appears when someone search Google, Google Maps, Mobile, or Google 411. And that information, which can fill the same purpose of an ad, is absolutely free. You may be wondering why Google...