People looking for your products or services need to find them easily and quickly. For the web is an impatient media and if they cannot find your web site or once there do not find what they are looking for within a couple of seconds they will click away to your competitor.

Blogs are a great way to keep your web visible to customers because the search engines love them.    They are global activity responsible for for a high share of Web’s content that search engines track.  Technorati reports that in 2008 more than 133 million blogs were tracked.  Google spiders love content that is fresh so updating blogs is beneficial giving you the opportunity to optimize for certain keywords that will lead people to your products and services.

Publishing a Blog, positions you as an expert in your particular field.  It is not easy, but worth the effort.  Expect to spend at least one hour per week writing a web blog. Topic ideas might include posts about your products or services, feedback you have received from visitors, something that interests you and is related to your web site, etc.  Start blogging and watch your Google rankings increase organically.

Some Blog Tips

1. Improve your search engine ranking by using key terms that you think users will look up your company.  It is recommended that your company update their blog at least three times a week  in the updates, always use keywords that you think searchers are likely to look for.

2. Find a domain that is memorable and meaningful. Try to use a .com if you can.

3. Request links from high traffic web sites. Google tends to give weight to links from major companies, trade groups, government organizations, and suites built on edu domains.   Target academics and remember that the links need to be relevant.   Also, target the colleges that would be relevant to your web site.   Send emails to colleges requesting links.

4. Target your competitors’ links.   Determine who’s linking to your competitors’ site and cut deals with them.    This can be viewed by putting a competitor’s website in

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This is our third and final post in the SEO Marketing Tips series (but keep in mind not the final post with SEO tips). We are going to discuss the parts of SEO usually directly related to the design of a website itself.

The first part navigation, is the part of your site that directs visitors around your site. Think of it like traffic signs. Usually the main navigation is located horizontally, at the top of your site. It can also be vertical, and doesn’t necessarily need to be at the top. In this menu, you want to have things such as most important links, categories, etc.

The secondary navigation is usually located in the sidebar of the website, and contains less important links, such as: secondary links, subcategories, etc.

When creating navigation, it is good to ensure your navigation meets the following criteria:

  • People can enter a site through any page, not just the homepage. This means that every page must have a universal, functional navigation. They should be able to reach the homepage from any page within the site.
  • Ensure your navigation is visible. You want to put the navigation in a place that is visible, and not hard to find, yet does not overpower the user or draw their eyes away from content. A great example is Google’s Navigation. ( It is extremely simple, yet very visible without taking your attention.
  • Choose understandable link titles. You must make sure that your link titles are relevant to the page they link to, and that they do not confuse the user. For example if you have a contact form on your site, a good link title is “contact us” instead of “Email Form”.
  • Keep the number of links manageable. Ensure that you only have roughly 3-8 links on your main navigation so that you don’t overwhelm your visitors. The more links you have, the harder it will be to find an individual link, and therefore potential conversions may leave your site.
  • Keep in mind the “Less Clicks the Better” concept. When designing your navigation, keep in mind that the more clicks it takes for a user to get where they want to be, the more likely they are to leave before they get there.
  • Make the primary navigation stand out by using graphics or different links style.
  • If using graphics or javascript links, a text alternative should be available. Some people might have the graphics turned off or javascript disabled when browsing the Internet. In such cases an alternate option should be available. To achieve this, a text menu and the bottom of the page could be included.


In the eyes of a search engine, if a web site is prepared to link to another site, it’s a sign that the web site is credible. What’s more, the text used for the link has to have some relevance: if a popular horse stud site links to your horse blankets site using the anchor text, “great horse blankets, ” then your site gains popularity and some added relevance for that keyword. The more incoming links you have pointing to your web site, the greater your overall site ranking will be.

These days, some links are more equal than others. In the case of Google, an inbound link from a high-ranking web site will have more significance than many links from low-ranking web sites. The number of links on the page, as well as where the link is in the context of the page’s copy, can also influence a search engine’s ranking of your site.


Creative, interesting content can be an invaluable source of generating inbound links. The most common approach is to produce linkbait: content that’s interesting, useful, controversial, or funny. It can be anything that really grabs readers’ attention and encourages them to post a link on their blogs, email it to friends, or share it on a social network. As well as being interesting or fun, a successful linkbait campaign can create numerous incoming links to your site and raise your profile.

A great example of creative link building is SlideShare, a site for uploading and sharing slide presentations. A slideshow can be quickly translated into a widget that can be embedded and used on a third-party web site. Each time a user creates a SlideShare slide show and places it on their web site, a link is generated back to SlideShare. The more people that use the service, the more links they generate.

Free tools such as applications that can be embedded like this are often more beneficial in the long term than even the most controversial one-off linkbait content.

Getting Incoming Links

So what are the best links you can possibly hope to generate for your site? Ideally they’d have your preferred keywords in the anchor text that appears in the body of the content, and be found on a web site about a similar topic to yours, but with a higher search rank. While links like these this can be bought, they can also be earned. The way to generate quality links is to create quality content that people actually want to link to. It creates an SEO benefit and generates good referral traffic from the originating web site.

Buy Links

There are plenty of opportunities to buy one-way links from web site owners. You’ll usually pay a monthly fee to the site owner in order to keep your link on the site, or pay for a one-time mention on a blog or news posting. The more popular the site, the higher the price you’ll pay for your link.

If you do choose this route, be aware that this goes against some search engines’ terms of service, and so you do run the risk (albeit low) of being excluded from the search engine altogether.

Link Exchanges

You’ll find plenty of reasons to exchange links with other sites that complement your own. For example, a horse blanket store may exchange links with a horse stud selling actual horses. The two sites are relevant to one another, without competing against each other.


Directories are sites that contain collections of links to web sites, usually organized by categories. They are an easy way to gain one-way links. Some rank sites by quality and are moderated by real humans; others will accept any old site. Getting links from directories is probably the easiest way to generate a large volume of links, however the overall value of these links can be low. Links from related web sites are much better and should remain your number one priority.

This wraps up our final post in the 3 part series. Stay tuned for more valuable help!

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How many of you receive emails from SEO companies claiming that they can get your company first page results? No company can guarantee top placement. You need to worry about companies that promise top positions in Google’s organic or free natural listings.  In fact,  Google warns that you should be wary of companies that will guarantee the top position in their paid listings.

Black hat SEO is a set of unethical methods to increase traffic. Black hat SEO marketers are determined to achieve results as fast as possible no matter what your cost. They focus on generating the most amount of money as possible from you before the search engines ban your web site. When search engines detect a black hat technique, the site will often be removed from the search engine’s index. If you are considering SEO, stay away from black hat techniques and companies that practice this technique.

Below are black hat strategies to avoid:

• Cloaking is a technique of showing different content than what a user sees to a search engine.  The purpose is to receive more favorable search hits.
• Hidden link -links on a page that are invisible to a user and visible to a search engine
• Useless commenting on blogs, just to include a URL
• Link farm – a spam technique which search marketers set up dozens or hundreds of sites that can be crawled by search engines, just so they can put in thousands of links to sites that they want to boost in search rankings.

Below are examples of companies to avoid.

If you’re interested in showing up as a first page result for more search terms on Google and Yahoo, reply back with all addresses you’re looking to promote and the best number to contact you with details.


Mark Townsend
Marketing Director
Top Spot Listing Inc.

If they are so good at marketing why do they have to spam.

We can put your site at the top of search engine listings. If this is something you might be interested in, send me a reply with the web addresses you want to promote and the best way to contact you with some options.


Tracey Phillips Bad Request (Invalid Hostname)

Here is an example of email that we received without any contact details besides a physical address. (No company name, contact name, etc)

Free Website Search Engine Optimization Analysis Report:

When your website is ranked highly in all of the major search engines, this is the most important key to your company’s success. Your business goes from being unseen, or ranked very low to a very
high ranking, making you sales 24/7.

At No Cost, our search engine optimization experts will run a free ranking report showing you exactly where your website currently stands in all the major search engines. Then we will email you our analysis report along with the recommendations of how we can increase your ranking, and improve your websites targeted traffic dramatically!

For a FREE Website Search Engine Optimization Analysis, & FREE Ranking Report of Your Website Please click here!
We look forward to helping you increase your revenue this year from your company website.

If you no longer wish to receive further offers, please click here
Your email address will be removed within 48 hours.

2202 N. West Shore Blvd
Suite 200
Tampa, Florida 33607

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Consumers Rely More on User Generated Content

According to an Opinion Research Corporation, July 2008, online product reviews and evaluations were cited by 83% of shoppers as influencing their purchasing decisions at some level.

An October 2008 study by Forrester shows that nearly one half of adults in US read ratings and reviews at least once per month.

A Nielsen Online research study in December 2008 demonstrates that eighty-one percent of online shoppers reported consulting reviews at web site during the holiday season in December 2008.   The research shows that 63% felt that having multiple reviews for products was significant.

Examples how User Generated Content Impacted Conversions

A BazaarVoice Case Study of 30,000 monthly SearchVoice visitors of a  large electronic retailer web site showed that visitors landing on user review pages spent 50% more time on site, viewed 82% more pages, and converted 60% more often than visitors landing on other pages.

User Generated Content for SEO

A report by Nielsen Buzz Metrics shows that 26% of search results link to user generated content.

Enable an advanced User Generated Content Frequently Asked Question hub can increase the number of purchases due to easy to question-response decrease product returns, since customers will know more about a product before they purchase.   Consumers want to find information online.   Offer a full FAQ port where people can not only find answers that are actually frequently asked, post specific questions for publication and follow up by the company.

Use the feedback from customer reviews to add to your Frequently Asked Questions page.   This will provide a more positive experience to the customer and reduce the load for customer support and technical people.

Have a live Question & Answer with a technical specialist who answers all FAQ and support issues should be enabled allowing the option to allow the question published online.

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Today is our second post on SEO Marketing Tips. We are going to discuss two important aspects of any Search Engine Optimization campaign: Tags and Titles.

When your computer views a webpage, there is data that you cannot see that tells the computer how the page should be displayed. All of the code that you cannot see is called tags. Tags are useful to a Search Engine Marketer, because the search engine uses tags to determine what content is more important than others. For example, an html page uses tags to make headers look big. A search engine can “see” that these headers are bigger, and therefore determines that the content inside the header gives more accurate information about the page than just the content.

There is a set of tags that do not determine the look or the layout of the page, but rather give data and information about the page to Search Engines and browsers. These tags are called metatags. Metatags are the most important type of tags to a Search Engine Marketer. Let’s talk about why.

The title tag is the most important metatag of all. You see the title tag every time you open up a browser page. The title tag is what is displayed at the top of the browser window. The title tag is also what is displayed in a search engine when someone searches for your page. Search engines give title tags more bearing than any other tags when it comes to determining the content of the page. When picking a page title, you must create a good balance between ranking effectiveness, or crafting the title for a search engine, and referral effectiveness, or giving a user not only information about your page, but a call to action. The table below shows some examples of titles and their effectiveness.


Ranking Effectiveness

Referral Effectiveness

SnapShot Home Page

Just One Keyword

No call to action

Snap Digital Cameras for you

Better, but not enough

Still no call to action

Save on Snap digital cameras

Still weak

Good call to action

Snap Electronics – Snapshot Digital Cameras

Improved Keywords

No Call to action

Snap Electronics – Snapshot Digital Cameras – Save on digital cameras

Strong on keywords

Good call to action

SnapShot Digital Cameras from Snap Electronics – Save on digital cameras

Strong keywords with improved prominence

Good call to action

SnapShot Digital Cameras – Save on the best digital camera from…Snap Electronics

Very strong keywords (including singular and plural forms) with strong prominence

Good call to action that reinforces brand image, but company name will be truncated on screen.

SnapShot Digital Cameras from Snap Electronics – Save on the best…digital camera

Very strong keywords with very strong prominence

Good call to action with brand image reinforcement, with repeated keyword truncated onscreen.

Snap Digital Cameras – Save on a SnapShot digital camera

Very strong keywords with very strong prominence and density

Good call to action with no truncation.

Ellipses (…) indicates estimate truncation point onscreen.

–Taken From Search Engine Marketing, Inc. Second Edition, IBM Press

As you can see, there are many choices for a page title, both bad and good. When choosing a title, there are certain things to keep in mind.

  • That the title has both keywords and a call to action.
  • That the title is between 40-65 characters
  • That important words are in the title before the truncation point.

Besides the title tag, there are other important tags. We are going to discuss the description tag, and the keywords tag.

The description tag gives the search engine a small bit of information about your site/page. Many times descriptions aren’t given much weight, however in Google, descriptions are displayed under the result, so it is a good idea to ensure your description is appealing to people, and gives them a reason to click on your link.

The keywords tag used to be extremely important in SEO, but because of the way it was abused by marketers, most search engines all but ignore it. It does not hurt to have keywords, but it shouldn’t take up the majority of your time for the SEO campaign. Ensure that the keywords are relevant, and that you don’t have too many of them.

This wraps up our post about titles and tags. Stay tuned for the third and final post in this series: SEO Marketing Part 3: Navigation, Categorization, Linking.

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Hi! Thanks for visiting our blog! SEOMarketing Now, is dedicated to providing valuable resources for the web community related to topics ranging from Search Engine Optimization, to Productivity, to Creativity. You can sign up for our email list using the form on the right, which will send you an update every time there is a new post!

Our first post is going to be the ever-so-popular SEO (Search Engine Optimization) Marketing tips. First off, you should know that Search Engine Optimization may not work. I know there are tons of organizations promising top rankings, key placement, etc, etc. You should know however that even if you are at the top of the organic (normal search results) listings, it does not guarantee more sales. That’s why our first SEO post is going to be about content. I know you may have been expecting information about keywords, key phrases, metatags, etc, but in my experience good Seach Engine Optimization begins with good content.

In short, content that pleases search engine users, and fulfills and information need or prompts them to purchase something, is good. Content that’s highly optimized for search engine algorithms, but fails to satisfy search engine users, is virtually doomed to a fate of obscurity. (more…)

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